Venue
The Westin Dubai Mina Seyahi Beach Resort & Marina

Country
UAE

Buy-ology Symposium: The Truth and Lies about Why We Buy

On April 19 2009, Martin Lindstrom, global branding and marketing guru and author of bestseller ‘Buy-ology: The Truth and Lies about Why We Buy’, will present LIVE & IN PERSON in Dubai to a senior level marketing and advertising audience from the corporate, government and public sectors.

The Buy-ology Symposium explores why everything we believe about why we buy is wrong. Product placement is off track, sex doesn’t sell and the TV commercial is dead in the water. So what’s next for marketing? How can we repair advertising approaches when the basic toolkit for it - and which the $600 billion advertising industry depends on - needs fixing?

Contact : Global Leaders
Telephone : +971 4 509 6774
Email : info@globalleadersevents.com
Visit : www.globalleadersevents.com/lindstromae  

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