The Times Middle East prides itself on delivering the right service to the right customer, be it advertiser or reader. Getting this right starts with our readership and we conduct regular detailed surveys to get a real-world view of who Times readers are and what they do.

The questions we ask range from profiling questions to do with age and nationality to feedback on how and why a respondent reads our papers. Not satisfied with merely profiling our customers and their perception of The Times, we go on to ask participants about their spending habits in sectors such as retail, financial, automotive and hospitality.

The responses from all our surveys are analysed using standard statistical methods. Our latest poll was found to have an impressive accuracy rating of ±3.9 per cent with a confidence level of 95 per cent.

With figures like these we can not only improve on the value we deliver to our readers, but we can confidently advise our advertisers on the kind of consumers they will reach. Some examples of our findings can be found below. For a more detailed picture, please contact our sales team.