The GCC, and the wider region, has an economic calendar punctuated with regular expos, business conferences and sporting events. These forums have proved an ideal conduit for marketing commercial offerings.

The Times recognises that many brands jostle for attention at these events and since launching the Middle East editions we have delivered niche content (written by Times journalists) in the form of supplements, to promote the event and appeal specifically to its attendees.

We carefully select prospective supplements advertisers from our client base whose corporate image fits with the targeted content. The Times thereby adds that extra value that our advertising clients have come to expect by placing their brand in front of a sharply focused readership.

Click here to see our supplements portfolio